At Otherways, We Believe

YOU ARE YOUR BRAND’S BIGGEST ASSET

Let me let you in on a little secret: the best brands are impossible to ignore.

And the truth is: if we see another cookie-cutter website or play-it-safe brand, we might just lose our minds. (We're only half-joking.)

We hate to break it to you, but nobody—and we mean nobody—wants to work with a brand that is just like every other brand in the industry. Your people are craving brands that are unapologetically original, that shine in their truest form and make them think, "Where have you been all my life?"

We create for the visionaries who are too unique, too passionate, too "out there" for those one-size-fits-all solutions. Because in a world of copycats, your individuality isn't just an asset—it's your superpower.

You’ve seen our work in

Hypebeast

Amazon

Nordstrom

Oprah Magazine

Spotify

Seventeen Magazine

Hypebeast Amazon Nordstrom Oprah Magazine Spotify Seventeen Magazine

Our Values

Authenticity

Emphasizing genuine, true-to-self expression in every brand story and design, guiding clients to a brand identity that truly reflects their essence.

Innovation

Pushing the boundaries of conventional branding with unique methodologies like astrology to offer fresh, impactful solutions.

Emotional Resonance 

We create brands that not only look appealing but also connect on an emotional level with the audience, building deeper relationships and brand loyalty.

Our Founder

Tonie 

FOUNDER & CREATIVE DIRECTOR


An astrology-obsessed, lifelong mystic, creative boundary-pusher, and boy mom, Tonie leverages over a decade of brand strategy experience that has turned big ideas into bigger revenues for some of the largest brands in the world, including Nordstrom, Amazon, and Oprah. Beginning her side hustle as an astrologer, she honed her ability to detect patterns that often kept creatives small and boxed in. By combining her profound intuition and deep knowledge of astrology with her extensive branding expertise, Tonie developed a revolutionary approach to help creative geniuses monetize their unique quirks online. Passionate about empowering small businesses, artists, and culture-shapers, she champions those who dare to redefine their industries.